Creative strategist & marketing leader
Krikke
Marketing,
made human●
I create growth through creativity, authenticity, and a human-centric approach. No buzzwords, no false promises, just effective marketing.
How I think
My philosophy●
The principles that guide every decision, strategy, and partnership.
Man over
machine
Technology should strengthen human connection, not replace it. The best marketing still starts with people, focusing on how you can understand them, and how you can impact their daily lives. Use tech, don't let it use you.
Authenticity builds trust
Brands people trust are brands people remember. Real connection comes from showing up with clarity, consistency, and not being afraid to show people what you believe in. I stand for strong and direct communication, always.
Above & beyond
is my baseline
I'm a big believer in Unreasonable Hospitality. I always go above and beyond, and that's the type of mindset that I like to foster in teams and colleagues as well. We always go the extra mile, take no prisoners, and don't rest until we've exceeded our goals.
Impact
Results with substance●
A decade of building brands, leading teams, mentoring marketers, and driving measurable growth.
In marketing leadership, strategy, and execution.
Across B2B, SaaS, e-commerce, and international markets.
Personally trained and helped launch into marketing careers.
Experience scaling qualified leads and improving pipelines.
How I work
From idea to impact●
A strategic approach that turns insight into campaigns, systems, and growth that lasts.
Learn
First off, I dive into the product, service, audience, market, and organization behind the brand. Get to the Why, and hone in on the core. Knowledge is power.
Adapt
Define the message we want to exude from everything we do, and turn it into a clear strategic direction. Strong, clear positioning is half the battle.
Execute
Bring the strategy to life through creative campaigns, content, systems, and growth hacking experiments. Ship fast, without consessions in quality.
Scale
A stagnant brand, is a dying brand. Learn, adapt, execute, scale. Through automation, smart use of tech, and a growth mindset to always keep improving and learning.
On stage
Training & speaking topics●
Training sessions, workshops, and keynotes designed to inspire teams and spark actionable change.
Human-centric marketing
How brands stay human in an automated and AI-driven world, driving trust and advocacy.
02Finding your MarTech stack
A practical framework for choosing tools that fit your goals, team, and growth stage.
03Becoming a growth hacker
How to get your teams into a growth mindset, and get people on all seniority levels involved.
04Growth without losing identity
How to scale up while staying true to your purpose, values, and audience.
05Get started with marketing automation
Building systems that support better customer experiences and stronger, effective teams.
About Niels
Creative strategy for brands that want to matter●
I'm a creative strategist, marketing leader, and trainer with over a decade of experience helping ambitious companies build brands that people connect with, and grow teams with a driving, growth-centered mindset.
I blend strategy, creativity, technology, and a human touch, to build brands that don't just perform, but leave a lasting impact.